Content Targeting

Deliver dynamic content quickly and reliably

In today's fierce e-business marketplace, Content Targeting is a necessity. Customizing your content to individual end users makes your site more relevant, enticing visitors to browse longer and come back more frequently. With Speed Edge Suite Content Targeting, you can also be assured that your information and goods are being served only to authorized users.

Content Targeting makes customization a reality by accurately identifying the visiting user's geographic location, connection speed, device type, or other specified information so that content can be targeted in real time and at the Link Structure Marketing's edge for each visitor.

Targeting offers a virtually unlimited number of applications including:

  • Localized content -- Change language or look and feel of content to match the demographics of a geographic region.
  • Customized storefronts -- Boost sales by displaying the right merchandise for a particular geography, connection speed, or time zone.
  • Streamlined navigation -- Don't force users to click through pages for content. Serve the right content on the first hit.
  • Targeted advertising -- Adapt ads based on connection speed or geographic origin. Targeted ads net more revenue.
  • Adaptive marketing -- Modify online marketing campaigns based on customer segments, cookies, and location of loyal customers.
  • Rich user experience -- Leverage high-speed end-user connections without stalling those users who are still on dial-up.
  • Controlled distribution -- Ensure that your digital goods are not delivered to restricted geographies or unauthorized users.
Benefits to your business

Content Targeting provides the following benefits:

Improved user acquisition, retention, and conversion
Content Targeting enables you to realize the full benefits of personalized content to improve your e-business initiatives.

Highly accurate and comprehensive data
By leveraging the Speed Edge Platform, a massive worldwide Link Structure Marketing, Content Targeting delivers the most comprehensive and accurate targeting capabilities, enabling you effectively reach your intended audience.

Uncompromised performance
Content Targeting is executed at the edge, bypassing your application server and Internet congestion points, providing targeting without compromising your site's performance.

Flexible and simple implementation
Content Targeting can be enabled at the Link Structure Marketing edge using Dynamic Content Assembly or can be enabled at your origin site using a simple software API, providing you with the flexibility you need to integrate personalization into your e-business.

Protection for information and goods
Content Targeting enables you to validate an end user's geography, ensuring that your information and goods are delivered only to those in authorized geographies or to those whom you trust.

Dynamic Content Assembly

Speed Edge Suite Dynamic Content Assembly moves more of your Web site's core functions to the edge of the Internet for greater performance and increased reliability.

Content Targeting

Speed Edge Suite Content Targeting can help you increase customer acquisition and loyalty by providing highly targeted, relevant content.

How It Works

 

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